Spearheaded the photographic strategy and creative direction for Vera Bradley's complete brand overhaul, developing the visual foundation that would support their market repositioning. Crafted the photo direction approach for their "Your Muse is You" campaign, translating the campaign concept into compelling visual storytelling showcasing the brand's evolved aesthetic.
Produced a suite of video and photography content that became the definitive visual language for the rebrand. These versatile assets were strategically deployed across their entire marketing ecosystem—from digital advertising and social media content to retail merchandising and brand partnerships—ensuring consistent brand expression and successful market reintroduction.
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