Developed a comprehensive campaign designed to kick off the new year by helping clients establish sustainable workout routines that would carry them through the entire year. The campaign focused on building lasting healthy habits rather than short-term resolutions, positioning our brand as a partner in long-term wellness rather than quick fixes.
To support this initiative, my team created a complete suite of marketing assets that worked seamlessly across both our physical studio locations and digital platform. This integrated approach ensured consistent messaging and visual identity while allowing for flexibility in how different touchpoints engaged with our clients, ultimately driving both in-person and online participation in our program.
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