As barre3 expanded its class offerings, we developed comprehensive branding and marketing assets to establish a distinct look and feel for each new program. These materials served a dual purpose: educating clients about the specific benefits of each class while also communicating the deeper value proposition of why women need these fitness modalities in their lives.
The strength campaign became the flagship initiative and template for future class launches. Rather than focusing solely on workout details, we crafted messaging that spoke directly to women about how strength training supports them through every life stage and personal journey. This approach positioned barre3 as more than a fitness brand—establishing it as a wellness partner that understands and addresses the unique challenges women face. The success of this campaign set the foundation for how we would continue to market and launch additional classes, always centering the conversation around women's holistic health and empowerment.
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STRENGTH CAMPAIGN
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