Customer-centric creative leader with proven record of shaping and influencing brands and launching success stories. Adept in multi-channel environments with the power to drive a unified vision that connects with the target consumer. Known for ability to translate ideas into creative direction that clearly communicates brand messaging. Leverage strong understanding of 360-degree creative strategy, digital marketing, smart design, and consumer insights to ensure maximum brand storytelling, meet performance goals, and propel business growth. Drive consensus and improve collaboration both internally and externally while energizing and inspiring teams to do their best creative work.
CREATIVE DIRECTOR | HANNA ANDERSSON 2007 - CURRENT
o Responsible for building and leading the in-house creative execution of the 2020 omni-channel brand and digital strategy.
o Created the first 360 digital/social campaign to feature and celebrate real customers.
o Brought photo production in-house to streamline costs and align with a new product and e-commerce marketing model.
o Evolved the outdated catalog creative by building a cross-functional, go-to-market roadmap, consolidating and accelerating availability of e-commerce assets to pivot with testing and data.
o Promoted into many roles, including Associate CD, Sr AD, AD, and Designer
o Evolving the creative from a merchandise-heavy, catalog sensibility to a product and digital storytelling POV.
o Working closely with product design to maintain integrity of the brand through all creative touch points.
o Lead graphic design teams to ensure the highest visual integrity and consistency.
o Evolving the retail creative space with testing based on customer research and industry innovation.
o Responsible for the yearly creative photo shoot budget and in-house and external production and creative teams.
o Redesigned the first website, emails and created digital roadmap
CREATIVE BRAND CONSULTANT & DESIGNER | WILL LEATHER GOODS 2013 - 2014
o Consulted on brand and digital strategies
o Evolved design and U/X for e-commerce
o Created photography and graphic design POV
CREATIVE DIRECTOR | TANYA BRUCE DESIGN & CONSULTING 2005 - 2017
o Partnered with clients in defining and executing digital website, social and campaign creative strategies and executions for all channels.
JW Advertising
Sandast Studio
Orchard Brands/Norm Thompson & Solutions
Christian Science Monitor