New Page

Tanya Wood believes the most powerful design is also the smartest. An executive creative director with twenty years of brand transformation across fashion, fitness, and luxury — her work for Hanna Andersson, Summersalt, Barre3, Vera Bradley, and Ann Sacks is built on equal parts strategic rigor and uncompromising craft.

 

Contact

Email

Dribbble

 

Capabilities

Brand Strategy Brand
Identity & Architecture
Creative Direction
Art Direction
Photography Direction
Campaign Development
Digital Marketing
360° Integrated Campaigns
Design Systems In-House
Studio Development
Franchise Brand Systems
Team Leadership & Development
Executive Creative Leadership
Brand Consulting Consumer Insights
Budget Ownership

 

Experience

Barre3 — 2023–Present
Hanna Andersson — 2007–2023
Summersalt — 2020–2021
Tanya Wood Consulting — 2005–Present

 

Clients

Vera Bradley · Ann Sacks · Kohler Luxury Brands · Will Leather Goods · JW Advertising · Orchard Brands · Norm Thompson

 

Industries

Fashion & Apparel
Children & Family
Fitness & Wellness
Luxury & Home
Lifestyle & Direct-to-Consumer
Retail & E-Commerce
Advertising & PR
Food & Manufacturing

 

Philosophy

01 — Smart design over pretty design
02 — Strategy before aesthetics, always
03 — Curiosity is the most important creative tool
04 — Build teams that outlast any single campaign
05 — The best work earns its beauty by doing its job